Why do we go to all the effort of sketching and creating wire-frames for all our websites? It all takes time and adds to the cost of the overall product. We wont lie, we have lost out on contracts plenty of times because we were out of the clients expected budget.
Drop the sketching & wire-framing and reduce the cost of the site to win that work? NEVER! And here’s why…
‘Creating a wire-frame gives the client, developer, and designer an opportunity to take a critical look at the structure of the website and allows them to make revisions easily early on in the process.’
Simply put we create wire-frames because they offer the following benefits:
- It is an early chance for us and the customer to ensure we understand the importance of each element of the site and it’s content.
- It is a chance to clarify the goals and objectives of the site.
- It gives us a framework from which to start the creative process.
- It allows us to plan a clear route through the site for a potential customer, this means we can identify the best places for calls to action and ensure a customer has the information they require when they need it.
- They save us time and our customers money in the long run.
So these are just a few of the many reasons why we always quote including valuable time for sketching and wire-framing. It gets us the results we need to make our customers happy and keep them coming back to us.
Our approach works, we’ve proved this to many customers in the past but sometimes we all need a little justification. It may cost more and it may lose us work but when a customer understands the value of our process we always ensure they are happy with the results.
