E-mail v Direct Mail

There are many benefits to using e-mails over direct mail, which all make e-mail marketing a great way to communicate with potential and existing customers.

It's cheaper

Sending out 5000 direct mail letters - £1000 approx.
Sending out 5000 e-mails - £400 approx.

It's quicker

Direct mail will take at least 3 weeks from initial idea to actual delivery - if there are no postal strikes!

We can send out a targeted, well designed e-mail in 2 days - sometimes less!

It's more flexible

We can add very high levels of customization to e-mails as well as graphics and animations.

Self maintained database

The customer can manage their preferences and remove themselves from the database - meaning less administration for you to do.